EDITORIAL DESIGN
Crumbl
An editorial zine exploring the visual culture, marketing, and consumer experience surrounding Crumbl Cookies.
OVERVIEW
Examining the culture behind the cookie.
This editorial project explores Crumbl Cookies through
the lens of branding, digital marketing, consumer culture,
and social media.
The zine combines research, visual analysis, typography, and editorial storytelling to examine how the brand has built a recognizable identity around novelty, anticipation, and social engagement.
PUBLICATION
Turning research into a visual narrative.
The publication translates research and observations into an accessible editorial experience. Bold typography, playful layouts, and image-driven compositions reflect the visual language surrounding Crumbl while creating space for critical analysis.
REFLECTION
Designing research as an experience.
This project challenged me to balance research with visual storytelling. Rather than presenting information as a traditional report, the zine uses pacing, hierarchy, imagery, and typography to make the research feel engaging and approachable.
